Truth and Hype on HDR

In our last blog about Ultra High Definition (UHD), we covered the spacial resolution of the human visual system, and how (horizontally) the highest frequency the …

Captioning Mandates in the New Year

Your Cheat Sheet to Internet captioning requirements through 2017 For broadcasters and cable programmers already grappling with the FCC’s closed captioning mandates, 2016 and 2017 …

Demystifying MXF

Another great contribution from our very own Paul Turner! What is MXF? It’s hard to work in media without coming across the acronym “MXF” when …

How Does Compression Work?

Another installment on compression from Telestream’s Paul Turner. Click here to read his previous article on “Why Compression Matters.” Clarifying Compression In my previous blog, …

Why Compression Matters

Another great post from VP of Enterprise Product management. Thanks Paul Turner! What is Compression? It’s hard to absorb how many ways data compression comes …

How Long Should Your Videos Be?

Most people are ultimately making marketing videos – with the goal of selling something, whether it be a company, a product, or a service. (You might think, “Hey, there are lots of other types of videos too! The honey badgerWhat about those ridiculous honey badger videos!” Well, you’ll notice that even those that seem to be purely entertainment are selling something… in this case, he’s got his own line of honey badger t-shirts. So I would argue that many entertainment videos are marketing videos in disguise. Troll around YouTube, and you’ll be hard pressed to find a video that’s not ultimately marketing something- either a brand or a product or even a link to a site that has advertising or other products). So, for most (i.e. marketing) videos, the optimal length depends on the goal of the video itself, and where the viewer is in the sales process.

Pre-Screencast Checklist

  I recently came across this pre-flight screencasting checklist from Viziblr, which had some great tips on things to do to prepare for a screencast. …

Encoding Tips Part 2 by Andy Beach

Andy Beach is a digital media professional whose knowledge of video post-production, compression and interactive design has attracted clients such as: Microsoft, Major League Baseball, …

Encoding Tips Part 1 by Andy Beach

Andy Beach is a digital media professional whose knowledge of video post-production, compression and interactive design has attracted clients such as: Microsoft, Major League Baseball, …

The Art of Webcasting

There are many important aspects that go into streaming a live broadcast. I often have people asking: “Which settings should I use to broadcast a …

Studio Soundproofing

Chris Meyer of Pro Audio Coalition wrote a couple of very interesting articles tracking his adventures in improving the audio in his studio. The first …

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