Surging Use of DAI Raises the Stakes in Monitoring Ad Performance
By Matthew Driscoll, Director of Product Strategy, Telestream iQ Dynamic Advertising Insertion (DAI) promises benefits to all parties involved in the advertising workflow – buyers, …
Tag: DAI
How to Replace Stale Ads with Fresh Ones for C3 and D4
By Jim Duval Dynamic Ad Insertion (DAI) is a concept that has been discussed in the cable TV industry for years. The reason is simple–DAI …
Vantage is Stronger Through Partnership
How Telestream is in collaboration with global partners to provide comprehensive workflow solutions With the complexity of today’s broadcast equipment market, it has become unrealistic for customers …
Dynamic Ad Insertion (DAI)- A New Revenue Opportunity
Dynamic Ad Insertion Dynamic Ad Insertion (DAI) is a concept that has been discussed in the cable TV industry for years. The reason is simple–DAI …